EFF ACTION ALERT!

Marketing & E-Commerce Privacy

(Profiling, Data-Mining, Junkmail, etc.)

Marketing & Your Privacy

Right now there is a lack of awareness about how extensively personal information that has been collected is used on the Net and to whom this information is shared. Most don't realize the vast information sharing chain that exists once a company or governmental agency obtains your personal information. In some cases, personal information about you that will be shared might contain only a name and an email address. Oftentimes though, personal information can include name, address, email address, social security numbers, URLs for web sites you've visited, as well as other information that may have been built up about you in a profile.

Why does this matter? Aggregation of data from different sources allows others to form opinions of you, to market items to you in a specific way, or to possibly discriminate against you, based on a profile that may or may not be accurate. Unwanted disclosure of information often has similar consequences. Consequences can range from simple embarrassment to serious problems such as harassment, violence, insurance cancellation, loss of job or home, and relationship issues with family and friends.

To help raise awareness and to give you a way to fight back, EFF has launched an ongoing privacy campaign to show clearly the long, convoluted path that your personal information makes as it is shared among a myriad of organizations.

Visit our web site often and use our action alerts to inform those who share your personal information far and wide that this is no longer an acceptable business practice.

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Marketing Privacy Action & Activism

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Marketing Privacy Law & Policy

Marketing Privacy Technologies

Pro-Privacy Tools, Products & Services

(more coming soon)

Note: Mention of specific product, service or company names does not constitute EFF endorsement or recommendation. Examples and links are provided as starting points for readers, who must make up their own minds about how much security they need and whether particular offerings will suit their needs.

Zero Knowledge Systems: http://www.zeroknowledge.com/
Anonymizer.com: http://www.anonymizer.com/
Safeweb: https://www.safeweb.com/
PGP (Pretty Good Privacy): http://www.pgpi.com/
GPG (GNU Privacy Guard): http://www.gnupg.org/
Zendit: http://www.zendit.com/
ZipLip: https://www.ziplip.com/
Disappearing Inc.: http://www.disappearing.com/
Incogno: http://www.incogno.com/
iPrivacy: http://www.iprivacy.com/

Technological Threats to Online Privacy in Marketing & E-Commerce

(coming soon)

Data Mining
Cookies & Cookie-Sharing Rings
Web-Bugs

Marketing Privacy Technical & Research Topics

(coming soon)

Encryption & Cryptography:
Digital Cash:
Biometrics & Genetics:

Archived Materials

Links

	Join the Online Privacy Campaign and take back your privacy Related Links

Please send any questions or comments to webmaster@eff.org.