Take Action: Were You Exposed By AOL's Data Leak?
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AOL's actions demonstrate a shocking disregard for user privacy. Search terms can expose the most intimate details of a person's life. These details can be embarrassing and even cause great harm. Would you want strangers to know where you or your child work or go to school? How about everyone seeing search queries that reference your financial information, medical history, sexual orientation, or religious affiliation?"
Though the data was associated with random ID numbers, that information could still be connected back to an individual given enough clues, as this NY Times article clearly demonstrates. Whether it's because of vanity searches for your name or MySpace profile or searches related to your city and neighborhood, your search history could create a trail of breadcrumbs that ultimately leads to your doorstep.
This incident highlights the dangers of allowing search companies to store this kind of personal data. While AOL has rightly apologized, its customers deserve more than that -- AOL must take steps to rectify the damage done and to improve its privacy-protections in the future. Congress should also take note of this latest Data Valdez by creating stronger, crystal clear legal protections for user information and by limiting data retention.