For Immediate Release: Friday, July 18, 2003

Electronic Frontier Foundation Launches File Sharing Ads

Rolling Stone Ad Targets 60+ Million Sharing Files in U.S.

Electronic Frontier Foundation Media Advisory

San Francisco - An ad from the Electronic Frontier Foundation (EFF) intended for the more than 60 million U.S. residents sharing music files online appeared in Rolling Stone's August 9 issue, hitting the stands today.

The EFF ad -- part of an ongoing campaign to protect the rights of people sharing music online while compensating artists -- shows several music fans in a police-style lineup accused of sharing files online using peer-to-peer (P2P) technology like Kazaa and Morpheus. The ad copy reads, "Tired of being treated like a criminal for sharing music online?" and "File-Sharing: It's Music to Our Ears."

"EFF created the 'Let the Music Play' campaign to raise awareness about critical changes needed in copyright law and industry practice," explained EFF Executive Director Shari Steele. "We want to make sure artists get paid without making criminals out of the over 60 million music lovers who use file sharing networks in the U.S."

The EFF ad will also appear in Spin, Blender, Vibe, PC Gamer, and Computer Gaming World over the next two months.

Links:

Contact:

Shari Steele
  Executive Director
  Electronic Frontier Foundation
  ssteele@eff.org
  +1 415 436-9333 x103

About EFF:

The Electronic Frontier Foundation is the leading civil liberties organization working to protect rights in the digital world. Founded in 1990, EFF actively encourages and challenges industry and government to support free expression and privacy online. EFF is a member-supported organization and maintains one of the most linked-to websites in the world at http://www.eff.org/